The Quest to Build Enrollment

Join us for the next Professional Development Committee event:

Lunch 'n Learn Webinar

Thursday, May 2 - 12:00pm-1:00pm

The Quest to Build Enrollment: Social Media Engagement, Process, and Progress (with 2024 updates!)

Once upon a time, students found programs through in-person information sessions. Then the evil pandemic appeared, and the students went missing. Join Lehman College as we embark on a quest to find the missing students using social media. We will unveil the power of audience segmentation, social media engagement and processes giving you the tools needed to become the hero of your enrollment story.

Andrea Huda, Manager of Small Business Internship Program (SBIP), Lehman College CUNY

Andrea Huda, MSEd is the Manager of the Small Business Internship Program (SBIP) at the School of Continuing and Professional Studies (SCPS) at Lehman College, CUNY. Andrea has over 15 years experience in the continuing education landscape.  Most recently she served as the Director of Professional Programs at Baruch College, CUNY.  Andrea holds a Masters Degree in Higher Education from Baruch College and a BA is Arts Administration/Music from Massachusetts College of Liberal Arts. She also has proudly served on the CEANY Board for numerous years, leading many initiatives including the MCE committee. In her spare time she loves to travel, spend too much time on plant-tok, and wrangle her new puppy Ollie!

Presentation Slides