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  • Webinar: Aligning Media Through Data: How to tell a compelling story


Webinar: Aligning Media Through Data: How to tell a compelling story

  • Friday, January 30, 2015
  • 12:00 PM
  • Tuesday, February 03, 2015
  • 1:00 PM
  • Online

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Click below to register. The deadline is to register is Jan 29, 2015 Please note that payment for non-members is due by Jan 29, 2015. Payment must be received before you can participate in this event. There are no cancellations and payment is non-refundable.
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Aligning Media Through Data: How to tell a compelling story

The Division of Adult and Continuing Education at LaGuardia Community College serves an extremely large, diverse, and dynamic population across a wide variety of programs, and our media efforts are designed to reach this population via both traditional and innovative methods. We use data to inform and customize our messaging across multiple platforms, including print, web, social, and mobile. We will share strategies for reaching target audiences using these platforms and will offer case studies that illustrate the blending of traditional and innovative media.

Facilitated by Dr. Jane MacKillop, Francesca Fiore and Heather Barikmo, from Laguardia Community College

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Dr. Jane MacKillop is the Associate Dean of Adult & Continuing Education at LaGuardia Community College (CUNY) where she is responsible for youth, corrections and pre-college programs. She also oversees all divisional marketing and recruitment initiatives.  LaGuardia’s catalog received the LERN award for outstanding brochure in 2013. Author of several books and articles on adult literacy education, she has a BA in English literature, a Postgraduate Diploma in English as  a Second Language and a Ph.D. in adult education from the University of Sheffield, UK.

Francesca Fiore has served as the Assistant Dean of Workforce Development in the Division of Adult and Continuing Education (ACE) at LaGuardia Community College since May 2013. In this role, she oversees LaGuardia's non-credit workforce, career, and professional training and small business assistance programs. She received a BA in Economics and Political Science and an MA in Economics, both from Hunter College, and she holds a Masters Degree in Public Administration from New York University.

Heather Barikmo is the Instructional Technology Coordinator at The English Language Center (TELC), an intensive English program at LaGuardia Community College, City University of New York. Her teaching focuses on reading and oral communications, and she uses web and mobile technologies to enhance student learning both inside and outside the classroom. She also supports teachers and students in the use of emerging educational technologies, and manages The English Language Center's digital media facilities. She uses social media internationally to reach potential students and advises other programs in the division on which media are most appropriate for their target audience. Heather holds a Masters of Arts in Applied Linguistics from Teachers College, Columbia University.

Contact Lisa Raposo at 315-214-2426315-214-2426 or Lisa.Raposo@suny.edu with any questions.

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